Available for opportunities

Research-led growth
for B2B software
products & platforms.

Maruf Raju — B2B Technology Marketer combining product research, market analysis and growth execution. Based in Dhaka, Bangladesh.

View My Work → Let's Talk
Identity
Maruf Raju
Maruf Raju
Digital Marketer @ Softeko
Location
Dhaka, BD
Status
Active
Focus
Research · Growth
Email
marufraju@yahoo.com
Worked on SOFTEKO · AIAXIO · ALGONYX · PROTOCOL CASHMERE
Expertise

What I actually do.

A marketer who moves between research, product and execution not just campaigns, but the thinking that decides what a campaign should say.

Expert
SEO & SEM
Keyword architecture, technical audits, and paid search campaigns built for measurable ROAS.
Expert
Content Creation
Long-form editorial, video scripts, and AI-assisted pipelines that rank and convert.
Advanced
Product & Market Research
ICP development, competitive analysis, and validation that feeds product and positioning decisions.
Advanced
Business Analysis
BRD and FRD development, requirements gathering, alongside product teams.
Advanced
B2B Outreach & Lead Gen
ICP-based prospecting, contact research, and outreach performance measurement.
Advanced
AI Tools & Pipelines
Designing AI-powered content systems, from prompting to avatar production at scale.
Solid
Email Marketing
Segmented campaigns and nurture flows built to actually land in the inbox.
Solid
Campaign Management
Planning, A/B testing, and analytics-driven iteration end to end.
Work

Active projects.

SOFTEKO product marketing, an independent AI content system, and freelance client work each a different test of the same practice: research, build, measure.

Independent · AI Content
aiaxio
A YouTube content operation built around a custom AI avatar of myself live and producing content, including B-roll video generated entirely through the avatar pipeline. A self-directed test of AI-assisted production at scale.
AI AvatarYouTubeContent Pipeline
Softeko · GTM Strategy
algonyx
An in-house software project. Drafted the initial go-to-market strategy, then refined it with the marketing head contributing acquisition thinking alongside the technical build.
SoftwareB2BSofteko
Softeko · Marketing
Softeko Portfolio
Digital marketing across four products qatesting.services, pdfpack.com, onlinegradecalculator.io, websitecostcalculator.io. Lead gen, campaigns, and SEO growth.
SEOLead Gen4 Platforms
Personal Brand
marufraju.com
Building a personal brand at the intersection of B2B marketing, product research, and AI content portfolio, writing, and professional network.
WordPressLinkedIn
Client Work · Solo Build
Protocol Cashmere
Solo freelance build of the original WordPress site for Protocol Cashmere Limited a global apparel buying house bridging Bangladesh manufacturing with German management. Handled full site research, structure, and build product catalogue, partnership flow, and dual-office presence independently, start to finish.
Note: the live site has since been modified by the client and no longer reflects the original delivered build.
WordPressSolo BuildFreelanceApparel
ClientProtocol Cashmere Ltd.
IndustryGlobal Apparel / Buying House
OfficesChittagong / Hamburg
OwnershipSolo, independent freelance
Visit Site ↗
The Human

Built different.

I'm Maruf Raju, 25, living in Dhaka. I studied Electrical Engineering at Dhaka Polytechnic before making a full pivot into digital marketing. That pivot wasn't accidental it was deliberate.

I joined Softeko as an intern in November 2024 and now run marketing that stretches beyond the title SEO, content, outreach, and growth, alongside product research, market validation, and BRD/FRD work with the product team. I'm also enrolled at the University of the People, building on formal education while doing real work in parallel.

My edge: I understand technology at a technical level, I obsess over AI tools, and I'm genuinely interested in how markets, products and content systems work together. I don't just execute campaigns I research the problem first.

Certified in Social Media Marketing (HubSpot) and Fundamentals of Digital Marketing (Ostad). NSDA Digital Marketing Level 3 certified. Currently in advanced training at Creative IT Institute.

2024
Joined Softeko started building
6+
Platforms managed simultaneously
2
Active AI-powered projects in production
Contact

Let's work together.

Open to collaborations, consulting, and conversations about marketing, product research, and AI.

marufraju@yahoo.com
LinkedIn Email