Available for opportunities

SEO & organic growth
for B2B software
products & platforms.

Maruf Raju — SEO & B2B Technology Marketer working across organic growth, content strategy, Odoo/ERP, product research and demand generation. Based in Dhaka, Bangladesh.

Explore 6 Case Studies ↓ Let's Talk
Identity
Maruf Raju
Maruf Raju
SEO & Digital Marketing Strategist @ Softeko
Email
marufraju@yahoo.com
Location
Dhaka, BD
Case Studies
6 Complete
Focus
Research · Growth
Jump to Case Study:
01 / SOFTEKO 02 / EXCELDEMY 03 / AIAXIO 04 / SAGE & SILL 05 / VENETTO DESIGN 06 / PROTOCOL CASHMERE
Expertise

What I actually do.

SEO, organic growth, B2B marketing and product research — with a focus on the work that moves rankings, visibility, pipeline and decisions.

Core
SEO & Organic Growth
Keyword research, search intent, on-page optimization, internal linking, content architecture and performance tracking.
Core
Technical & On-Page SEO
SEO audits, page structure, indexation/crawl fundamentals, internal linking and website optimization.
Core
Content Strategy
Topic research, SERP analysis, content planning and industry-led content clusters built around search intent.
Core
B2B & Odoo/ERP Marketing
ICP research, buyer research, positioning and demand-generation work for software and ERP services across EU & GCC.
Advanced
Market & Competitor Research
Competitor, industry and buyer research used to identify search opportunities and commercial priorities.
Advanced
B2B Outbound & Lead Gen
Account research, prospect qualification, list building and targeted cold email/LinkedIn outreach for B2B services.
Working
Product Research & Analysis
Market validation, competitor analysis, BRDs, FRDs and requirements work with engineering and product teams.
Working
AI Marketing Workflows
AI-assisted research, content workflows, short-form video production, tool discovery and social/discovery operations.
Work & Case Studies

Selected SEO & growth work.

Every engagement below includes a full, end-to-end breakdown of the diagnostic audit, content/technical architecture, execution blueprint, and verified performance snapshots.

Company Work
Softeko — Company Projects
Softeko · SEO / B2B / Odoo ERPCASE 01
Softeko
SEO, content architecture, website optimization and B2B growth work across Odoo/ERP and software services. Built industry-led topic structures, service-page architecture, search-intent content and commercial landing-page pathways alongside EU/GCC outbound alignment.
Web performance: Similarweb estimated 2,520 visits in Aug 2026, up 30.56% MoM with high-intent ERP service pathways.
Softeko performance screenshot
Similarweb · Aug 2026 · 2.52K estimated visits · +30.56% MoM
B2B SEOOdoo / ERPEU & GCC ICPContent Architecture
Live Site ↗
Softeko · SEO / Technical PublishingCASE 02
ExcelDemy
Supported SEO and content operations during Softeko's ownership period on a massive technical publishing property with a 60.4K+ organic keyword footprint, focusing on SERP feature capture, tutorial structuring, and content decay refreshes.
Search footprint: 60.4K organic keywords, 607 Top-10 positions, and 33 Top-3 rankings in the Mar 2024 Semrush snapshot.
ExcelDemy performance screenshot
Semrush · 2-year performance snapshot · 60.4K Keywords
60.4K Keywords607 Top-10Content OpsPublishing SEO
Live Site ↗
Softeko · Product / AI DiscoveryCASE 03
Aiaxio
Managed Aiaxio, Softeko's in-house AI tool directory, spearheading taxonomy structure, programmatic category SEO, short-form AI video production, and multi-channel discovery operations to scale monthly visits to 72.6K.
Growth velocity: Reached 72.6K estimated monthly visits in Aug 2026 (+17.85% MoM) via organic search and social discovery loops.
Aiaxio performance screenshot
Similarweb · Aug 2026 · 72.6K estimated visits · +17.85% MoM
AI Directory72.6K VisitsShort-Form VideoTaxonomy SEO
Live Site ↗
Agency & Freelance
Hepteq & Independent Client Projects
Hepteq · Jul 2023 – Jul 2024CASE 04
Sage & Sill
Led end-to-end e-commerce SEO and organic growth across keyword research, collection architecture, botanical care-guide clusters, on-page optimization, and SERP competitor analysis.
Result: Organic traffic grew +136% (1.9K → 4.5K); ranking keywords +53% (1.75K → 2.67K); Top-10 rankings +225%; Top-3 rankings +526%.
Sage & Sill performance screenshot
Semrush · 2-year performance snapshot · +136% Organic Traffic
+136% Traffic+526% Top-3E-Commerce SEO
Live Site ↗
Hepteq · Jul 2023 – Jul 2024CASE 05
Venetto Design
Managed organic search strategy and product/category SEO for an interior lighting and modern home decor e-commerce brand, scaling commercial and informational keyword coverage across 1,700+ terms.
SEO footprint: Built and sustained a 1.7K+ ranking keyword footprint across high-AOV interior design and lighting categories.
Venetto Design performance screenshot
Semrush · 2-year performance snapshot · 1.7K+ Ranking Keywords
1.7K+ KeywordsCategory SEOD2C E-Commerce
Live Site ↗
Client Work · Independent BuildCASE 06
Protocol Cashmere
Solo end-to-end digital architecture and custom WordPress build for Protocol Cashmere Limited, a global apparel buying house and knitwear exporter. Executed B2B buyer research, IA, cataloging, and deployment independently.
Scope: Complete zero-to-one B2B buyer research, information architecture, technical SEO foundation, and responsive WordPress deployment.
WordPress / ElementorB2B Buying HouseInformation ArchitectureSolo Build
Live Site ↗
The Human

Built different.

I'm Maruf Raju, a Dhaka-based SEO and B2B technology marketer. I completed my 4-year Polytechnic Diploma in Engineering before making a deliberate pivot into digital marketing and B2B growth, while pursuing my BBA in Marketing at University of the People.

I joined Softeko in Jul 2024 and work directly with leadership across SEO, content architecture, website growth, European & GCC B2B outbound strategy, product research, market validation, and Odoo/ERP demand generation.

My edge: I understand technology at a systems level, build AI-assisted workflows, and care deeply about how markets, products, and content engines compound together. I don't just execute campaigns — I diagnose the commercial bottleneck first.

2023
Started professional SEO & growth work
6
Comprehensive B2B, SaaS & E-Commerce Case Studies
136%
Sage & Sill Semrush-est. organic traffic growth
Contact

Let's work together.

Open to full-time roles, B2B growth consulting, and strategic conversations about SEO, Odoo/ERP demand generation, and AI workflows.

marufraju@yahoo.com
LinkedIn Email